AmaWaterways showcased the new colors and branding of its river fleet with the gala christening of its newest ship, AmaSofia.
AmaSofia was christened during a ceremony on the Rhine attended by 1,200 members of the travel advisor community attending the ASTA River Cruise Expo in Amsterdam. The evening included a spectacular 300-drone light show over the Rhine and celebrfations continued on AmaSofia and two sister ships, AmaPrima and AmaVenita.
The new ship’s godmother is Sarah Little, Senior Vice President of Business Development at ASTA and a respected leader and advocate within the travel advisor community, “It is a tremendous honor to serve as godmother of AmaSofia,” she said. . “My very first river cruise was with AmaWaterways, which makes this moment especially meaningful. Christening AmaSofia here at the ASTA River Cruise Expo, surrounded by the advisor community that supports and shapes our industry every day, makes it even more special.”
“Ships come to life through people, from the crew who pour pride into every detail, the guests who celebrate life’s moments on board to the travel advisors who inspire those journeys in the first place,” said Catherine Powell, CEO of AmaWaterways.”
AmaSofia is the first AmaWaterways ship to showcase the company’s refreshed branding and colors in Europe. The ship accommodates up to 154 guests in 76 staterooms, with suites ranging up to 350 square feet. Guests will enjoy the signature amenities AmaWaterways is known for, including its twin balcony design and the chef’s table specialty dining experience.
AmaSofia began the 2026 season early on the Rhine,. In April and May, the ship will sail on Rhine itineraries including the popular Rhine Castles & Swiss Alps itinerary. In June, AmaSofia will reposition to the Danube, with her first Danube departure scheduled for June 7.
She will operate several popular itineraries throughout the year including Romantic Danube, Melodies of the Danube and Christmas Markets on the Danube, primarily sailing between Budapest and Vilshofen.
“As we continue to grow, our commitment remains the same – to our guests and to our travel partners,” said Powell. “Today’s christening is not just about welcoming a beautiful new ship to the rivers of Europe, but also about celebrating the shared journey we are on together.”
The company is inviting travel advisor partners from around the world to come onboard AmaSofia throughout the year for additional FAM sailings, allowing more advisors to experience the ship, upgrades and refreshed branding firsthand.
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