Celebrity Cruises launched its biggest global advertising campaign yet, urging people to reawaken their wanderlust and reconnect with the people and the world around them.
The Journey Safe, Journey Wonderfull campaign highlights the transformative wonders of experiencing the world from the perspective of a Celebrity ship. The campaign blends new luxury experiences with places and people at its heart.
The campaign’s television spot opens by posing the question, “How many precious moments have we missed?”, before taking the viewer on a journey filled with experiences and wonders one might not immediately associate with a cruise. Set to a remix of Louis Armstrong’s iconic life-affirming ballad What a Wonderful World, the spot draws on the lyrics, enticing the viewer to return to experiencing the fullness of life.
After nearly 16 months, Celebrity became the first cruise operator to sail with passengers from both North America, and then, the first to sail from a U.S. port when Celebrity Edge left Fort Lauderdale on June 26 for a seven-night cruise of the Caribbean. The brand is a leading advocate for vaccinations in the travel industry, requiring all crew and eligible guests to be fully vaccinated in order to board a Celebrity ship.
“Our new advertising campaign poses a question, ‘isn’t it time?’ And with the time and care we have put into our new health and safety measures, we think it is. It is time to see the world and each other, again, on one of the safest vacations possible,” Celebrity Cruises president and CEO Lisa Lutoff-Perlo said.
