Leave it to MSC Cruises to create the ultimate pop-up event. It built a replica of its MSC Yacht Club “ship within a ship” to provide race fans a taste of the line’s seagoing hospitality.
At the spring 2026 Formula 1 Crypto.com Miami Grand Prix race, guests got commmanding views of the action from several ship-themed viewing levels. The trackside experience was the latest in MSC Cruises’ partnership with motorsport since the cruise line became a Global Partner of Formula 1 in 2022.
The brand plays a prominent role across the Formula 1 calendar, including serving as title sponsor of the Formula 1 Grand Prix in Austin in 2025 and returning in the same role in 2026. MSC Cruises will also be title sponsor of the 2026 Formula 1 World Championship Grand Prix races, in Barcelona, Spain and São Paulo, Brazil.
“This experience captured the innovation and premium service that define MSC Cruises and gave Formula 1 fans a taste of our signature mix of European style and American comfort, says Suzanne Salas, EVP, marketing, e-commerce & sales for MSC Cruises USA.
The Miami Formula 1 event was at the Miami International Autodrome, a 19-turn, 3.36-mile track that’s part of the Hard Rock Stadium complex, home of the Miami Dolphins NFL team. Across each deck of the MSC grandstand, guests enjoyed premium experiences and elevated offerings including:
The Marina Deck – An exclusive area reserved for cabana guests, offering nine private cabanas designed for groups seeking space, comfort and a more intimate race weekend experience, with dedicated seating and a relaxed lounge atmosphere just steps from the track.
Deck 1 – An open-air space with a stunning water feature, comfortable lounge seating for all guests, and sweeping views of the action.
Deck 2 – The heart of the MSC Yacht Club offered reserved covered seating with convenient access to on-board dining throughout race weekend. The dining experience included all-day hospitality service and a reservation-only Chef’s Table experience curated by Bagatelle for guests seeking a more intimate culinary offering.
Deck 3 – Home to the Jack Daniel’s Lounge, this deck offered a full-service bar with custom-crafted cocktails for purchase. Deck 3 also provided reserved covered seating and elevated views of the track.
MSC says the temporary grandstand will be repeated in future Miami Grand Prix races, and is not limited to guests sailing on MSC. But there are no similar standalone structures currently planned at other races this season.
The MSC Yacht Club onboard MSC Cruises’ fleet features keycard-only access to an array of private facilities, 24-hour butler and concierge services, spacious and elegantly appointed suites, a dedicated restaurant, lounge, private sundeck with hot tubs, grill restaurant and bar.
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